App Audits
I've done this across my own portfolio: store listings, onboarding, paywalls, retention, and pricing. I'll go through your app the same way and send you the fixes that matter most, in writing.
Written reports delivered in about 5 business days, or book a live call instead.
The pains this solves
I've made most of these mistakes on my own apps first. Here's how I can help with yours.
Pricing
Five options, one card each: what it is, what's in it, and the price. The four audits are written reports; the Strategy Call is live. Full detail is in the process, decision helper, and FAQ below.
$59
Your App Store or Google Play listing, read the way a first-time visitor sees it.
Includes 40% off your first year of PricePush (renews at full price after year one).
$59
Your marketing or app website: how people find you, and where they drop off before converting.
$149
Everything after the install: how your app converts, keeps, and monetizes users.
Includes 40% off your first year of PricePush (renews at full price after year one).
$199
The App Audit and the Listing Audit combined: the whole funnel, in one report.
Includes 40% off your first year of PricePush (renews at full price after year one).
$199 / 60 min
A live hour on your app, or your app business: pricing, positioning, what to build next.
PricePush bonus
Included with the Listing, App, and Full App audits.
PricePush sets the right price for your app in every country, based on what people there can actually afford instead of a plain currency conversion, then pushes those prices to the App Store and Google Play in one click. If you sell in more than one country, you're probably leaving money on the table in most of them.
The process
Pick an audit and check out.
Prices are in USD.
I go through your app myself.
I install it, use it like one of your users, and work through the whole funnel myself.
You get a written report in about 5 business days.
If you booked the Strategy Call, you get a link to pick a time that works for you, and we meet on Google Meet.
You get a prioritized list, not just a pile of problems.
What to fix first and why.
Track record
I've been in the app industry since 2013, across security, finance, e-commerce, and startups, before going fully independent in 2021. Selanto Apps, my own portfolio, is 8 apps, 5M+ combined downloads, and a 4.6★ average, grown entirely through ASO, positioning, and conversion work, without a cent of paid acquisition.
Pricing is where I've spent the most time experimenting. Years of regional pricing tests on my own apps became PricePush, the tool I now run across nearly 150 apps. On my own portfolio, localized pricing alone drove a 20–50% revenue uplift with no extra traffic. Same apps, same users, priced right.
I've also reviewed more than 100 other developers' apps, and the same handful of things quietly cost most of them installs and revenue.
This page is that same process, ASO, funnel, and pricing work, applied to your app instead of mine.
Developer testimonials
Real words from developers after I went through their apps, the same read a paid audit delivers.
I honestly didn't expect a reply like this. It's one of the most useful things anyone has sent me about my app, and you did it for a stranger. The reframe alone was worth the whole message. This is the kind of message that changes what a solo founder does next month.
Vincent, founder of EvibeI'm totally blown away by your analysis. This is truly great advice, and I'll be following it right away. Super spot-on.
Gene, founder of WageCopThe advice is stellar. I care deeply about the problem I'm solving, and I'm going all in on it to get my churn down.
Josh, founder of Gym Note PlusThanks a lot for such a detailed answer. This is exactly the kind of answer I was hoping for, and really helpful.
Natalia, founder of PicstreakThank you so much for taking the time. I completely agree with your assessment, and this has helped me massively.
The developer of Cozy PomThis is great advice. Thank you so much.
The developer of Nutrient LoggerYour words are inspiring for a solo beginner dev like me. Things like this keep me going.
The developer of UnbotheredThank you, super helpful.
The developer of WeeChefThis is really helpful. I think you're right, I need to show the idea more clearly.
The developer of RootedLifeThanks for this insight, this is really helpful actually. I'll add more hooks and ease of access.
The developer of CardOSThanks again, your feedback has been genuinely helpful.
The developer of SpeechPalThank you very much for your feedback, I'll go through each point and give it a try for sure.
The developer of ClipoThank you so much, I will consider these and keep iterating.
The developer of MedifixThanks for such a detailed answer, I'll definitely try your advice.
The developer of English Phrasal Verbs (Sink In)Decision helper
FAQ
Written audits ship in about 5 business days from when I have everything I need from you. The Strategy Call happens whenever we schedule it.
The four audits (Listing, Website, App, Full App) are async. I do the work, you get a written report. The Strategy Call is the only live option.
The App Audit ($149) covers everything that happens after someone's already installed: onboarding, paywall, pricing, retention, positioning, discovery. It doesn't touch your store listing. The Full App Audit ($199) adds the Listing Audit on top, so you get the complete funnel in one report, for less than buying the two separately. If you're not sure your listing is fine as-is, get the Full App Audit.
They cover different assets. The Listing Audit covers your App Store or Google Play page. The Website Audit covers your marketing or app website: SEO, AEO (whether AI tools like ChatGPT and Perplexity can find and recommend you), and where visitors drop off. If people find you through Google or an AI search before they ever open the App Store, start with the Website Audit.
A link to your live App Store/Google Play listing or website, and access to test your app if it's behind a login or paywall. I'll ask for anything else specific right after checkout.
I'll keep anything you share confidential without one. If your company requires a signed NDA, email me before you buy and we'll sort it out.
No. This is custom work. I start on your app as soon as you check out, so refunds aren't available once the audit is underway.
No. This is advisory: you get findings and a prioritized fix list, not implementation. I won't write your App Store copy, redesign your paywall, or touch your code.
No. I'll tell you what I'd change and why, based on what I've learned doing this on my own apps since 2013. What happens after that depends on what you do with it, plus factors outside either of our control.
No. It's product and growth feedback from another indie developer. For anything legal, tax, or financial, talk to someone licensed for that.
The fine print
Ready when you are
Mistakes, fixes, and 5M+ downloads worth of lessons since 2013, now pointed at your app instead of mine.